Home renovation in Calgary: capture the enquiry while you're on site
"Home renovation calgary" is searched about 1,300 times a month, "kitchen renovation calgary" 880 and "basement development calgary" 720. Clicks are cheaper than in the emergency trades, but each project is worth tens of thousands, and most enquiries come in while you're holding a drill. We make sure they're answered, qualified and booked for a consultation.
What Calgary searches for, and what a click costs
Renovation searches are spread across project types. The right profile lists each one as a service, and the right website has a page for each.
| What people search | Searches a month | Top-of-page bid, CAD | Note |
|---|---|---|---|
| home renovation calgary | 1,300 | $8–$22 | Peaks in September |
| kitchen renovation calgary | 880 | $8–$33 | |
| basement development calgary | 720 | $11–$31 | |
| general contractor calgary | 720 | $6–$23 | |
| renovation companies calgary | 480 | $10–$28 | |
| basement renovation calgary | 390 | $13–$31 | |
| bathroom renovation calgary | 170 | $8–$26 |
Google Keyword Planner for the Calgary area, 12-month averages September 2025 to August 2026, collected October 13, 2026. Bids are Google's reported top-of-page range in CAD.
What's different about renovation in Calgary
Permits, licences and show season.
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Before the first wall goes up
Permits are part of the sale
The City of Calgary requires a building permit to develop a basement for the first time, with separate electrical and plumbing permits, and a basement with a kitchen and a bathroom needs a secondary suite application. Homeowners ask about this on the first call, so your site and your assistant should answer it.
Source: City of Calgary, basement development
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Before you take a deposit
Alberta's prepaid contracting licence
Contractors who sell in the customer’s home and take money before the work is finished need a prepaid contracting business licence. Homeowners can check it in Alberta’s Find a Licensed Business tool, so we put your licence number where they’ll look.
Source: Service Alberta, prepaid contracting licence
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January and February 2027
Show season
The Calgary Renovation Show runs January 15 to 17, 2027 and the Calgary Home + Garden Show February 25 to 28, both at the BMO Centre. Online, “home renovation calgary” and “kitchen renovation calgary” both peaked in September 2025 at 2,900 searches.
Source: Organizers' listings, subject to change; Google Keyword Planner
What we run for you, in one plan
Found on the map, with the work showing
A profile that lists kitchens, basements, bathrooms and additions as separate services, before-and-after photos posted weekly from your phone, and reviews requested when each project wraps.
Every enquiry answered
Renovation leads call during the day while you're on site. The assistant answers, asks about the project, the budget range and the timeline, and books a consultation into your calendar. Serious enquiries get a callback from you the same day.
Qualified and tracked
Enquiries from the profile, the website and HomeStars are logged with their source and their budget range, so you can see which channel produces projects you want, not just calls.
A sample daytime enquiry
In renovation, the intake question that matters is fit: project type, budget range and timing. The assistant asks it politely so your consultation calendar fills with projects worth your time.
- Assistant
- Thanks for calling [your company]. I'm the company's AI assistant and this call is recorded. What project are you thinking about?
- Caller
- We want to develop our basement. Maybe a bedroom, a bathroom and a rec room.
- Assistant
- Great. Roughly what size is the basement, and do you have a budget range in mind? Most full developments with a bathroom run from the mid-fifties up, depending on finishes.
- Caller
- About 900 square feet. We were hoping to stay under eighty.
- Assistant
- That fits. When would you like to start, and what's the address so I can book a site visit?
- Caller
- Spring would be ideal. [Address] in Auburn Bay, southeast.
- Assistant
- Booked: a consultation next Tuesday at 4:30 pm with our estimator. You'll get a text confirmation and a short form so he arrives with ideas.
The report you get every week
Calls answered, appointments booked and where each lead came from. It takes a minute to read and it is the only number we ask you to judge us on.
| Week of Jan 12 | This week | Last week |
|---|---|---|
| Calls received | 47 | 39 |
| Answered by your team | 26 | 24 |
| Answered by the AI assistant (after hours, overflow) | 21 | 15 |
| Missed | 0 | 0 |
| Appointments booked | 11 | 8 |
| Leads by source: Google Maps / website / Local Services Ads / referral | 19 / 14 / 9 / 5 | 15 / 12 / 8 / 4 |
| New Google reviews | 3 | 2 |
Why renovation needs a different intake
The emergency trades win by answering fast. Renovation wins by answering well: a ten-minute conversation about scope, budget and timing decides whether the consultation is worth your estimator’s afternoon. That’s what the fact sheet and the sample call above are built around. It also means the weekly report for a renovator shows budget range by source, not just call counts.
Pricing for renovation contractors
Renovation companies that mostly need the phone answered and reviews collected fit Starter. Companies that want project-type pages, video and ads run together fit Growth. The sample price in the call above is an example; the assistant quotes only the ranges you approve.
Starter
$500 per month
Google Business Profile, a review process that follows Google's rules, after-hours call answering by an AI assistant, call tracking and a monthly report.
Owner-run companies that mostly need to stop missing calls and start collecting reviews.
Growth
from $1,500 per month, by scope
Everything in Starter plus local SEO, weekly content and video, 24/7 AI call answering with booking, CRM integration, ads support and a weekly report by lead source.
Companies doing roughly $1.5M+ a year that want the whole lead pipeline run and measured.
Both plans start with a 90-day paid pilot. Prices in CAD, GST extra. Ad spend, if any, is paid to Google directly. Everything that's included.
What renovation contractors ask us
How much does it cost?
Starter is $500 a month (Google profile, review process, AI answering for overflow and after hours, call tracking). Growth is $1,500 to $4,000 a month by scope and adds project-type pages, weekly content and video, 24/7 answering with booking, software integration and ads. 90-day paid pilot, CAD, GST extra. Details on the pricing page.
How long before we see results?
Captured enquiries from day one. Reviews and profile changes in the first month. Map position and search traffic for project pages over one to four months. No promises on positions.
What's the contract?
90-day paid pilot, then month to month with 30 days’ notice. Everything is in your name.
How is this different from HomeStars?
HomeStars is a directory that charges for placement and holds the reviews on its site. We build reviews and visibility on your Google profile, which is where most homeowners actually look, and we log HomeStars leads alongside the rest so you can compare cost per project.
Can the assistant screen out small jobs?
Yes. You set the minimum project size on the fact sheet. Smaller enquiries get a polite referral or a message, and the big ones get a consultation.
Do you connect to our software?
Jobber, Buildertrend and most CRMs; tell us which during the scan.
Start with the free scan
You get a map of where you rank for your main service across your area, and a recording of what happens when we call your number after hours. Both arrive by email within one business day.