Pay for leads, not clicks, where Google lets you
Local Services Ads put a verified badge next to your name at the top of Google and charge per lead instead of per click. For eligible trades in Calgary they're usually the cheapest paid lead you can buy. We set them up, dispute the bad leads, and run regular Google Ads only where the numbers justify it.
What's included
Eligibility check for your trade and city (availability differs by category and location in Canada).
Local Services Ads profile setup: business verification, licences and insurance documents, background check, service areas, job types, budget.
Weekly review of lead quality, disputes filed for invalid leads, budget adjusted for the season.
Google Ads search campaigns for your highest-value jobs, with call tracking, when the cost per booked job makes sense.
Everything in your own Google account. You see the spend; so do we.
How it works
- Check and apply.
We confirm your category is eligible in your city, gather the documents Google asks for, and submit. Verification usually takes a few weeks.
- Set the rules.
Service areas, job types, hours and a weekly budget matched to your capacity. Answering every call quickly matters here; it affects where Google shows you.
- Run and dispute.
We review leads every week, dispute the ones that aren’t real (wrong area, spam, wrong trade) and adjust the budget before your busy season.
See the full guide: Google Local Services Ads in Canada.
Plans that include this
Ads setup and management are in Growth. Spend is paid to Google. We don't take a percentage of spend, so we have no reason to tell you to spend more.
Starter
$500 per month
Google Business Profile, a review process that follows Google's rules, after-hours call answering by an AI assistant, call tracking and a monthly report.
Owner-run companies that mostly need to stop missing calls and start collecting reviews.
Growth
from $1,500 per month, by scope
Everything in Starter plus local SEO, weekly content and video, 24/7 AI call answering with booking, CRM integration, ads support and a weekly report by lead source.
Companies doing roughly $1.5M+ a year that want the whole lead pipeline run and measured.
Both plans start with a 90-day paid pilot. Prices in CAD, GST extra. Ad spend, if any, is paid to Google directly. Everything that's included.
Questions we get asked
Which trades are eligible in Canada?
Historically HVAC, plumbing, electrical and locksmith first, with more home-service categories added over time, and professional categories (lawyers, real estate, financial planning) under the Google Screened badge. Availability depends on category and city, so we check your exact case in Google’s tool before promising anything. Our guide has the details.
What does a lead cost?
Google sets it by category and area, and you can bid higher or lower per lead. Canadian trades have typically seen tens of dollars per lead, well under the $50 to $95 top-of-page bids for a single click on plumbing and HVAC searches in Calgary. Google’s cost estimator shows the range for your category before you spend.
Why not just run Google Ads?
In Calgary, a top-of-page click for “plumber calgary” has bid up to $53 and “hvac calgary” up to $95 (Keyword Planner, 12-month range to August 2026). If one in ten clicks calls, that’s a $500 call. We run search ads only for specific high-value jobs where the math works, and we show you the math.
See where your calls and your Google profile stand
The free scan shows where you rank on Google Maps across your service area and what happens when someone calls you after hours. One email, no obligation.