Be the answer when someone searches for the job you do
Fewer, better pages: one for each service you sell and each area you serve, written from real search data, with video your team can shoot on a phone. We don't publish hundreds of near-identical pages; Google's 2026 spam updates hit that pattern hard.
What's included
Keyword research from Google Keyword Planner for your trade in your area: what people actually search, how often, what a click costs.
Service pages and area pages that answer the questions people ask (price range, timing, what’s included, emergencies), with schema markup so Google and AI assistants can read them.
Technical fixes: speed, mobile layout, broken links, indexing, Search Console and Bing Webmaster Tools set up in your name.
A weekly content rhythm: one useful page or update, one short video or clip, one Google profile post. Produced with AI drafting and human editing, filmed by you on a phone.
Citations and directory listings that AI search engines draw from, with your name, address and phone consistent everywhere.
A monthly note on what moved, with Search Console numbers, not vanity rankings.
How it works
- Data first.
We pull the search volumes and bids for your trade and area before writing anything, so each page targets something people look for.
- Fix the foundation.
Speed, mobile, indexing, profile consistency. Boring, and where most contractor sites lose.
- Publish weekly, measure monthly.
Pages, clips and profile posts go out on a schedule. Search Console tells us what to do more of.
Why fewer pages
Google’s spam policies now name “scaled content abuse” and “doorway” pages explicitly. Sites that published hundreds of city-by-trade pages with the words swapped lost rankings across the board in the 2026 updates. A plumbing company needs one strong page per service and a page for each area it genuinely serves, kept current. That is what we build.
What “being the answer” means in 2026
Most searches now end without a click. For local service searches, the map results still show up in the large majority of cases, and that is where the call comes from. Our content work exists to feed the map listing and the calls, not to win a traffic chart.
Plans that include this
Local SEO, content and video are in Growth. Starter covers the Google Business Profile only; many companies start there and add this once the phone is being answered.
Starter
$500 per month
Google Business Profile, a review process that follows Google's rules, after-hours call answering by an AI assistant, call tracking and a monthly report.
Owner-run companies that mostly need to stop missing calls and start collecting reviews.
Growth
from $1,500 per month, by scope
Everything in Starter plus local SEO, weekly content and video, 24/7 AI call answering with booking, CRM integration, ads support and a weekly report by lead source.
Companies doing roughly $1.5M+ a year that want the whole lead pipeline run and measured.
Both plans start with a 90-day paid pilot. Prices in CAD, GST extra. Ad spend, if any, is paid to Google directly. Everything that's included.
Questions we get asked
How long until we rank?
Pages for specific, low-competition searches can appear within days or weeks; on a client site we saw a new page reach position four within four days. Competitive terms like “plumber calgary” take months and depend on reviews and your profile as much as the website. We don’t promise positions. We show you Search Console every month.
Do you write blog posts?
Rarely. Most of the clicks that blog posts used to get now go to Google’s own AI answers. We put the effort into service and area pages, the Google profile, reviews and video, which still produce calls.
Does this help with ChatGPT and AI search?
Yes, mostly through the same work. AI assistants pull from Google’s index, your Google profile, your reviews and directory mentions. Pages that answer specific questions clearly, with correct structured data, are what they cite. We also keep your business facts consistent across the web, which is what AI systems check.
Who films the video?
Your team, on a phone, following a short shot list we send each week. We edit, caption and publish. If you want a professional shoot for a flagship video, we arrange it at cost.
See where your calls and your Google profile stand
The free scan shows where you rank on Google Maps across your service area and what happens when someone calls you after hours. One email, no obligation.