HVAC and plumbing in Calgary: answer the 11 pm furnace call and show up on the map
"Plumber calgary" is searched about 4,400 times a month and a top-of-page click bids up to $53. Furnace-repair searches peak in December at seven times their summer level. The companies winning those jobs are the ones that appear in the map results and pick up at night. We run both for you, with the numbers reported every week.
What Calgary searches for, and what a click costs
These are the searches your customers type. The bid column is what advertisers have paid to appear at the top of the page for them. It’s the clearest measure of what a lead is worth in this trade, and it’s why appearing in the free map results and answering the phone beats buying clicks.
| What people search | Searches a month | Top-of-page bid, CAD | Note |
|---|---|---|---|
| plumber calgary | 4,400 | $18–$53 | Steady all year; competition index 94/100 |
| furnace repair calgary | 1,600 | $19–$46 | 2,900 in December, 390 in July and August |
| hvac calgary | 1,300 | $14–$94 | Highest bid of any trade we track |
| air conditioning calgary | 880 | $13–$53 | 3,600 in July, 170 in November and December |
| hvac companies calgary | 480 | $17–$56 | Competition index 100/100 |
Google Keyword Planner for the Calgary area, 12-month averages September 2025 to August 2026, collected October 12 and 13, 2026. Bids are Google's reported top-of-page range in CAD, not a price we charge or a guarantee of ad costs. Airdrie adds about 390 "plumber" searches a month, Cochrane 90 and Okotoks 70.
What's different about HVAC and plumbing in Calgary
Three things we plan around before we touch your profile.
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December 2025
Winter decides the year
Furnace-repair searches in the Calgary area went from 390 in August to 2,900 in December. The 11 pm call in a cold snap is the most valuable call you’ll get, and the easiest one to miss.
Source: Google Keyword Planner, Calgary area, September 2025 to August 2026
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Every replacement job
Permits come up on the phone
The City of Calgary says like-for-like mechanical replacements normally need building, gas or electrical permits, and homeowners ask about them. If you pull the permits, the assistant says so on the first call.
Source: City of Calgary, home renovation and basement permit guidance
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Outside the city
Airdrie, Cochrane and Okotoks are their own map results
Airdrie adds about 390 “plumber” searches a month, Cochrane 90 and Okotoks 70. Map results favour businesses close to the searcher, so a Calgary shop needs pages for those towns and reviews from customers there to show up.
Source: Google Keyword Planner; Whitespark, Local Search Ranking Factors 2026
What we run for you, in one plan
Found on the map
Your Google Business Profile managed weekly, services listed job by job (furnace repair, drain cleaning, hot water tanks), a review process that follows Google's rules, and a monthly map of where you rank across the city, not just at your shop.
Every call answered
An AI assistant picks up after hours and on overflow, asks what a dispatcher would ask (address, problem, heat on or off, water shut off), books the job or routes real emergencies to your on-call tech, and texts you the summary.
Counted and connected
Tracked numbers, bookings into Jobber or ServiceTitan, review requests when the job closes, and a weekly report of calls, bookings and sources. Local Services Ads set up in the categories Google allows for HVAC and plumbing.
A sample after-hours call
The assistant follows a fact sheet you approve: your service area, your after-hours fee, what counts as an emergency, and which calendar to book into. This is a scripted example of how a furnace call goes at night. In a live setup you hear the recording.
- Assistant
- Thanks for calling [your company]. I'm the after-hours AI assistant and this call is recorded. Is this an emergency, or can I book you for the morning?
- Caller
- The furnace just stopped. It's minus 27 and I've got kids.
- Assistant
- I'll treat that as urgent. What's the address, and is there any smell of gas?
- Caller
- No gas smell. [Address] in Evanston, up in the northwest.
- Assistant
- Got it. I'm booking the first slot at 7:00 am and texting our on-call technician now in case they can come sooner. The after-hours visit is $189 plus parts; is that okay?
- Caller
- Yes, fine.
- Assistant
- Done. You'll get a text confirmation in a moment. If anything changes tonight, call this number again and I'll update the team.
The report you get every week
Calls answered, appointments booked and where each lead came from. It takes a minute to read and it is the only number we ask you to judge us on.
| Week of Jan 12 | This week | Last week |
|---|---|---|
| Calls received | 47 | 39 |
| Answered by your team | 26 | 24 |
| Answered by the AI assistant (after hours, overflow) | 21 | 15 |
| Missed | 0 | 0 |
| Appointments booked | 11 | 8 |
| Leads by source: Google Maps / website / Local Services Ads / referral | 19 / 14 / 9 / 5 | 15 / 12 / 8 / 4 |
| New Google reviews | 3 | 2 |
What the furnace season looks like in search
In the Calgary area, searches for furnace repair run around 390 a month in July and August and reach 2,900 in December. Air conditioning does the opposite, peaking in July. Plumbing barely moves. A company that offers both heating and cooling has demand all year, and the night-time emergency call is the most valuable minute of it.
That seasonality also sets our schedule. If you start with us in September or October, the first thing we make sure of is that nobody calling you at 11 pm in December gets voicemail.
Who’s winning the map right now
The three map spots for a search like “plumber calgary” go to profiles with the right primary category, close to the searcher, with the most and best reviews, and, since 2026, with a growing weight on being open at the time of the search (Whitespark’s 2026 local ranking-factor survey). That is a short list, and most of it is within a company’s control. The free scan shows you who holds those spots in each part of your service area and how far you are from them.
Pricing for HVAC and plumbing companies
Most HVAC and plumbing companies should start with Starter in the fall, before the furnace season, because after-hours answering pays for itself fastest then. Growth is for companies with two or more trucks that want the map, the website and the ads run as one system.
Starter
$500 per month
Google Business Profile, a review process that follows Google's rules, after-hours call answering by an AI assistant, call tracking and a monthly report.
Owner-run companies that mostly need to stop missing calls and start collecting reviews.
Growth
from $1,500 per month, by scope
Everything in Starter plus local SEO, weekly content and video, 24/7 AI call answering with booking, CRM integration, ads support and a weekly report by lead source.
Companies doing roughly $1.5M+ a year that want the whole lead pipeline run and measured.
Both plans start with a 90-day paid pilot. Prices in CAD, GST extra. Ad spend, if any, is paid to Google directly. Everything that's included.
What HVAC and plumbing owners ask us
How much does it cost?
Starter is $500 a month and covers the Google profile, review process, after-hours AI answering and call tracking. Growth is $1,500 to $4,000 a month depending on scope and adds local SEO, content and video, 24/7 answering with booking, software integration and ads management. Both start with a 90-day paid pilot. Prices are in CAD, GST extra. Full details on the pricing page.
How long before we see results?
Answering after-hours calls produces booked jobs in the first week. Profile fixes and review growth show in the first month. Movement in the map results usually takes one to three months; competitive searches like “plumber calgary” take longer and depend on reviews and your service area. We don’t promise positions; we report every week.
What's the contract?
A 90-day paid pilot at the monthly price, then month to month with 30 days’ notice. Everything (profile, tracked numbers, accounts) is in your name and stays with you.
How is this different from HomeStars or Yellow Pages?
Those are directories that sell you leads or a listing and keep the relationship with the customer. We make your own Google profile, phone and website produce the leads, and they stay yours. We’ll also tell you whether a HomeStars listing is worth keeping for your trade; we don’t resell it.
Does it connect to Jobber or ServiceTitan?
Yes. Bookings from the assistant and from your website go into your job software with the caller’s details, and a completed job can trigger the review request automatically. Housecall Pro works too.
Can we use our own phone number?
Yes. We forward after-hours or overflow calls from your existing line to the assistant, or give you a tracked number for the Google profile and ads so each source is counted. Your main number stays on your profile.
Will the AI make sales calls to homeowners?
No. It answers calls you receive and follows up only with people who asked for it on a form. Canadian rules require specific consent before automated calls, and we follow them.
Start with the free scan
You get a map of where you rank for your main service across your area, and a recording of what happens when we call your number after hours. Both arrive by email within one business day.